Copywriting for

Small Businesses

I write online content—so you don’t have to. Get hand-crafted, authentic web content that:

  • Builds your brand’s authority and trust,

  • by connecting to your ideal customers’ hearts and minds,

  • and converting them to your services, products, and solutions,

  • through clear, personal messaging where everyone wins.

AI is artificial. Your voice shouldn’t be.

I get it; words may not be your thing…

Incredible products are.

Exception services are.

Even dynamic solutions are.

Yet, words are what sell. They drive traffic to your location and they keep people at your site—physical or online. Your words acquisition customers. Your words move inventory off of shelves. And your words explain and deliver services.

So…

How do you write web copy where:

  • You attract & keep ideal customers?

  • Your voice inspires hope & provides value?

  • Your message is clear, concise & actionable?

  • People can’t wait to buy your product or service?

  • Your web content is relevant and trust-worthy to search engines and searching humans alike?

    Again, and again, and again…

I’m Shawn. I write copy for small and medium-sized businesses. (Yes, I have an English degree). But even more, I’ve served as a project manager for an established SaaS B2B company. I’ve lived in a marketplace defined by dependable relationships, and highly-customized services and products.

Better still: I’m a retired U.S. Army logistics officer. I understand strategic vision, operational goals, and boots-on-the-ground tactics. I get:

  • Tight timelines,

  • Limited resources,

  • Dynamic, global environments,

  • Diverse populations, each with specific needs and considerations.

Because I lived this too. For 25 years. At home and abroad. It’s kind of ingrained.

Best, I get your success is more than increasing your revenue; it’s about bringing enduring value to your customers. And it’s about making our world a better place. Because mission success is always about people’s wellbeing. And your solution, your service, and/or your product does this.

So let’s work together. Let’s

  • Give your brand an authentic, human voice.

  • Hand-craft copy that creates exceptional user experiences.

  • Position your landing page to be the home page vested clients recommend over and over.

All in an environment where everyone wins.

Here’s How:

Keep It Simple:

$1,000

  • New or Revamped Landing Page

  • Voice of Customer Survey

Choose from three landing page packages below. Remember, no matter how shiny your website looks, it’s your words that sell. Let’s get your words online and on point from the first click.

Landing Page Essentials:

$1,250

  • New or Revamped Landing Page

  • Voice of Customer Survey

  • Lead Generator (idea for building customer email base)

Signature Offer:

$1,500

  • New or Revamped Landing Page

  • Voice of Customer Survey

  • Lead Generator (idea for building customer email base)

  • One Blog

My commitment to you:

With each package, I work closely with you and your market base. The copy is written in your voice, with your brand’s ethos in mind, and to your ideal customer’s heart and mind. Your strategic vision, your marketing goals, and our boots-on-the-ground customer research curate personal, search-engine optimized messaging that demonstrates why your service or product is a natural fit.

You are invited into the writing process and you will know exactly where I am at each key stroke. Post publication, you receive two weeks of support.

*Need something else? Let me know and let’s see how we can work together.

My goal:

Make sure you and your customers win.

Again, and again, and again.

Portfolio

Small Business